Managing a large product range in a competitive market is time-consuming and complex.
Managing and overseeing a large product range with numerous variants is time-consuming and complex. To stay competitive in the market, it is crucial to continually fine-tune details to avoid falling behind the competition.
Understanding the impact of listing changes on performance
Understanding that continuously improving listings can have a significantly positive impact on performance is one thing, but knowing exactly which actions to take is another. Listing optimization is often seen as a one-time task, but not by smartphonehoesjes.nl. They recognize that the market and demand are constantly changing, and you can stay ahead of the competition by monitoring and adapting to these changes.
It's not just about tracking changes in titles, descriptions, prices, delivery times, and images in a changelog. Changes in other specifications that contribute to the product score, such as reviews, are also important. To do this task consistently and keep it manageable for teams, smartphonehoesjes had to be very flexible.
Automation of listing analysis
Krijn Twigt, a key figure at the company, sought a way to automatically understand how the adjustments to their product listings affected performance. The solution was found in the listing changelog function. This tool automatically organizes all changes into a timeline, making it easy to track the impact of each change on product rankings. This allowed Krijn to effectively analyze which strategies were successful and which were not.
Finding ways to improve visibility on Bol
In a dynamic market, it is essential to quickly stay informed about changes and opportunities. The research feature enabled the team to quickly gather market data with just one click. This tool answered crucial questions such as: "What are customers searching for on Bol?", "Which keywords are highly competitive?", and "Which keywords do not yet have advertisements?" The team discovered new opportunities, such as the untapped keyword 'projector screens', which allowed them to expand their product range.
Simplification of review analysis
By efficiently exporting and analyzing reviews, they were able to quickly identify areas for improvement in their products and implement changes based on customer feedback. This approach saved a lot of time and made it possible to make product adjustments that directly impacted the review scores and customer satisfaction.
The result after automating the manual analyses
By using tools like the listing changelog and Keyword Discovery, Smartphonehoesjes.nl automated its growth strategies on Bol. This led to more efficient product optimization, allowing the company to quickly identify growth opportunities and improve its product offerings based on valuable insights. Accurate monitoring of changes and trends resulted in higher product rankings and steady business growth.
